SEO or Search Engine Optimization has become an integral part of eCommerce companies to make operations successful. The process involves using various tools and strategies which help the website rank high on the google search result page. Strategic implementation of SEO requires considerable discussion, planning, and organization. Without the presence of a clear goal, you will not be able to make your SEO strategy fruitful. The discussion outlines strategies followed by eCommerce SEO specialists operating in Florida.
Tips1 Page Speed Optimization
High-speed page loading is one of the key prerequisites for ensuring better search engine optimization. Studies have identified that around 47% of visitors spend up to three seconds waiting for the page to load. Around 80% of the visitors will wait for no longer than 10 seconds before leaving the page. It results in an increased bounce rate and poor conversion. It makes it difficult for companies to attract more and more visitors.
In the context of eCommerce websites, images play a significant role. Many web browsers load images before loading other elements of CSS and HTML files. Therefore, if images are not compressed properly using the effective tool, the page will not be optimized.
That is why eCommerce SEO experts in Florida suggest using images of .png and .webp extensions. They suggest JPEG images consume more disk size and take time to load. But, the PNG and WEBP images help to solve this problem. They are light. However, take notice that if image quality does not become impacted for using images of PNG or WEBP extension. Apart from this, when images are compressed they should not become hazy or truncated. But, the image size and bytes must be reduced considerably.
Apart from this, eCommerce SEO specialists suggest the use of cache. When the eCommerce site will use a cache plug-in, it will not require storing the same data every time the website is accessed. Thus, when the website will be accessed repeatedly times, it will not require users to wait long for loading. It helps in improving the search engine ranking. You can also use Google Page Speed Insights to understand your web page loading speed, its issues, its overall health, and others. Based on the information shared in the insights, you can take the necessary initiative to make loading faster.
Tips2 Content Marketing Strategy
It is another aspect of search engine optimization that cannot be avoided. In the Google algorithm, the content is the key. You can use the content for various purposes such as blogging, social media promotion, on-page SEO, and others. The contents are developed based on keywords that represent users' search intent, high search volume, high conversion rate, and others. These keywords are crawled by the google algorithm and used to offer a high ranking to the website.
The content plays a key role to help Google understand what the website is all about, its purpose, and its messages. Google also identifies the degree of authenticity of the content. Based on the identification and analysis it validates the content and offers ranking on the search page.
According to eCommerce SEO specialists in Florida, Google's Panda Algorithm penalizes contents of less than 300 words. Many eCommerce sites use web pages that require developing different content for different pages. Care must be taken to ensure the content size, materials, authenticity, and various other factors which can devalue the quality of the content of the parameters are not followed.
So, if you are managing an eCommerce site and using content management software that automatically creates a page for each product, you must be careful to develop different content for each product page. For your assistance, you can use the eCommerce plug-in, Yoast, to optimize the search engine result. It helps to ensure that no mistake unknowingly takes place in managing content.
Tips3 Ecommerce Link Building Strategy
In the case of building backlinks for your website, do not focus on quantity but value quality. This is considered by most eCommerce SEO agencies. Therefore, your approach should not be spamming other websites by sending a request to link back to your eCommerce site. Your approach should be to develop good quality content. These contents can be blogs, editorials, infographics, videos, and others. These contents must be shared on social media and various other online portals such as online forums, magazines, and others. The content should be good enough to attract the views of visitors and other related businesses. This way they must feel motivated to link back to your website. It should be spontaneous but not forceful. It must have useful content which will offer the readers some novel and interesting information which are equally helpful for their purpose.
The benefits of an eCommerce site lie in the use of interlinks. You can link your product page with the category page. You can link some information on the category page with the service page and others. This way you can use the drop-down or move-up approach by creating various interlinked web pages. It will engage the readers and visitors across your web pages. This way the ranking of the page will increase. However, the interlinking should be done strategically to offer optimum user experience to the visitors.
Tips4 Keyword Research Strategy
Google Keyword Planner offers great help in searching for the right keywords to use in the content in terms of search volume, competition, and price. You should collect keywords from this analytic tool so that your content and keywords remain at par with Google's online algorithm. There can be two types of keywords. One type of keyword will depict the search intent of users and another type of keyword will be an informational keyword. You must use both types of keywords in your content.
For an instance, if your eCommerce business is selling garments for males, females, adults, and children, the primary keywords which will depict the search intent will be "Men's T-shirt". Whereas, the informational keywords will be "Where to find the best t-shirt for men?"
If you can use both these types of keywords in your content intelligently, your content will help to rank the website high on the search result page. Many times, the content becomes stuffed with repetitive use of keywords. It makes the content dull. You should avoid keyword stuffing to keep the natural flow of content. This way the content will become good to read and interesting to read more.
The use of keywords in content plays a key role in search engine optimization. Promoting eCommerce sites with the right use of the content, you must use the appropriate keyword for URL, meta tag, ALT tag, product description, category description, and others. Remember that keywords are the ways through which Google traces and understands websites. Without its proper use, you will not be able to optimize the eCommerce site for specific search engines.
Tips5 Social Media Marketing Strategy
Ecommerce SEO agencies consider social media a key promotional tool that allows content to generate backlinks. Social media creates a unique platform for eCommerce businesses to reach out to the target audience with the aid of a website, blog, and other online content. The users share their positive feedback about the content which increases the popularity of the business. Businesses use it as a tool to increase their brand awareness, brand identity, and brand image. The eCommerce SEO agencies run various online campaigns in integration with different social media such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and others to spread information about the company and reach out to target customers.
These operations help the businesses to generate increased viewers to the website. As a result of that, businesses get the chance to increase their conversion rate and generate revenue. If all the other aspects of the website perform at the optimum level, the process will allow the business to become successful by implementing SEO strategies through social media promotions only.
While implementing SEO strategies for your eCommerce business, do not forget to devise a well-planned strategy first before proceeding ahead with strategic implementation. You must be able to control and monitor the outcome of various processes used. You can use various third-party tools available free of cost or through paid alternatives. These tools are namely SemRush, Ahrefs, Grammarly, and many others. Google Analytics proves very helpful in this case. Remember to consider the pros and cons of any strategic advancement. Always keep provision to roll back any progress if found moving in the wrong direction. It takes time to generate the desired outcome of SEO. So keep patience and put effort to enhance the quality of overall operations.